Here's an article we fetched from the sneaker freaker:
I’m sure most guys (and girls) have had someone from school that they knew or hung out with, but never really gave much thought to because they looked geeky and nerdy, and they weren’t really the ‘cool’ kind. You know the ones I’m talking about. And then you all graduated high school and found your own niche and went with that…until one day you see that person mentioned above, but in a new light. They have since lost their braces, lost weight and developed in areas where you never even thought existed. All of a sudden you start regretting and every ‘shoulda’ and ‘coulda’ goes through your head. Yeah, you know what I’m talking about...Malaysia has changed in more ways than one.
SOLE WHAT? - STORE OPENING
Well, I was lucky enough to be the guest of a very special store opening in Kuala Lumpur, Malaysia on the weekend just past and even though I made my move to Australia 15 years ago, I have to say that I’m proud to be Malaysian. Thanks to movements like Streething in Malaysia and Sole Obsession in Singapore, the entire South East Asian region has been put on the international sneaker map.
SOLE WHAT? – the newest (and first) dedicated sneaker boutique to come out of Malaysia...
To read the rest of the story, head on to http://www.sneakerfreaker.com/articles/Sole-What---Store-Opening/
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjARNauL-zZFem5lPPcLr-pbRe5pGY2OcO7xnL4fKqndmX_8GGIkbvmxStAbYuqFiMEdg_TMrMW2KOiRO0NklWHZs7Csrdq-2pNv2KpVUn0au3yPJ9qlYMaK7fSi0KdG0cnkvEKNE96k-15/s320/071007_1_sole_what_grand_opening.jpg)
Sole what will not only sells sneakers but apparels too and of course it will be sneaker related. Whatever it is, take a peep at pictures above. Damn, we really want to wear that Blue Sole What Nike sneakers.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-EAZn_M7ARje5ztWnJi0fCji76gYHAIv38zhEMUdc5OxgRs9xtvGbRZNgMu7sdNspDb79EJ6JQc3lWP31cGGtIxNGWzTXtCeNZwVuy6naienTYB2LeiB5vCPcn_4AIYgCiWdU8yKXkS3E/s320/071007_2_sole_what_grand_opening.jpg)
The man behind the Sole What? , Mr Edwin.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOMCLuxcpuftlp11uJY0M9lzAFd_TTkG2M1nBDlVc6fjxtWEvY6dxMhQ-zbHk-Q6eTILzcZ0hA0q0lfv0T-RywLOM5B-UkgCIXQ89PuKyoziwkTH5xur11MLYrtzlZK7B4eaUUfUSMq-tO/s320/071007_3_sole_what_owner.jpg)
Mr Edwin being interviewed by the NTV 7, one of Malaysia's best free TV channel.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0TR8vJNir1rRS_YBeNFA_hT3N5AlFmdBMDgIBknHK2tS67UsEBNivKNG1YaG5A9Nix-98e3o3w1d7cMcwFxtNG6CYCACZ4Tf2RE5-zIC8rMZ1DEiTSMss3ug4hpOgjhzVbSDb45GdqDqM/s320/071007_5_mr_edwin_being_interviewed.jpg)
From this, UMUSU would like to conclude that the opening of Sole What? made a new history in our nation sneakers history. We hope that more trendy and hot sneakers will be available easily from now on and took off all the worries in our head that we had each time we transfer our money to foreign online stores bank account just to get unique kicks.
Check our Sole What? official website at www.solewhat.com . We found that the online store segment is still under construction. Can't wait to see it up and working. :)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEFk4RmM6B8ZPbJ1aJyKvouQJ_eJXywlFd42agbVyrAYk6dkoosN7mCvSMk_gS6UPAbAiy7lV9PwV0LtGyYNauly4gAVudohByenUR4eTZPnDu3UwwKTV11MOAdN8Jse4Mzk4kngw3bZ1L/s320/071007_4_sole_what_opening.jpg)
Footurama has just put on some pictures from the opening night of Superb Ambition Exhibition held in Jakarta. Peep more at http://www.footurama.com/index.php?option=com_content&task=view&id=262&Itemid=26
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxkPGPsEoVKDGMyImEM_iHXDNS4QSAhjHE3vI7twIomNaUJsNDLXzTZR_TUunX7hlRRorhe1C3M0kUuXd12taDXQyYUKmT31eFn3SC4hTEF9MxcTUWFyKTfYBpmG0irNN_bWc0WF-kNe41/s320/071007_6_superb_ambition_pics.jpg)
Damn nice kicks we say.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioAo9XpQfcjp5s5hHJrKe8-L-V_2G8UPA2Z9cdAlqD7x9JvQYu91tb4VtREy-9popdbxQIEonoeb6g54nFeKDmWnRoLrf6smjADvfJjdJwOoA3zAbJ3pqPDGfNLIpSfspO3T2DfaMX7DEs/s320/071007_7_superb_ambition_pics.jpg)
Voltron the anime robot famous in the 80s undergo massive transformation by becoming part of the Reebok X Voltron shoes line ups. Atmos Tokyo Japan and Mita Sneakers will manage the pre-orders and each pair of sneakers will come with exclusive black shoe box and one Voltron lion. To get the giant Voltron robot, collect the whole set... which will cost you a fortune we guess.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpPmszEFFNdRRGDQrVMj4lChV1oDX-9yk5WogxlzUMVEEg1GkJ5kh7tbr4VL4NfxShutktSNIuF7bFDBw1k7QlmGrM4JNuExIr-USx48P3CdAhI4gg5CmFKaFIAKUNmOSsAk6_eKIGt_5Z/s320/071008_8_reebok_x_voltron.jpg)
Eric Haze has announced the latest line up t-shirts for Fall/Winter 2007 Collection which will hit selected stores world wide (maybe) this Fall/Winter. The latest line ups feature designs that will make your brain dizzy for a while if you try to look and try to extract the artistic values hidden in them but yet still look fresh and unique and hot. Head on to Eric Haze official website at http://www.interhaze.com/ for more information. If we are not mistaken, there is an online store there that would leave you bankrupt with excuses to miss these new t-shirt line ups.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB6IUFZkzJHH2aneB5c_bzCmHsJ6Mz0K_Y30_T1JGHM5seljJUaFAWsuYmO0khj_t6AzupmdDkU6_hmuXBEQj2tQ6GXcgGCJg1YL1nxuudm97UU1i_l_qJYUFdQQrPLVSxOkX8zVhyswik/s320/071008_9_eric_haze.jpg)
Attention, What The Dunk SB on eBay are fakes. Kevin Imamura said something with that in an interview with Slamxhype :
As far as product is concerned, is there any products you have launching around the time of the film, we should look out for? What has been the main emphasis as far as product development goes in recent times?
There is a shoe coming out in each city that is hosting a premier. The shoe is called “WhattheDunk”. It, like our film, is a culmination of the last six years. But instead of it being our riders it is some of our best Dunks.
For those of you who do not know about What The Dunk, What The Dunk is a skate boarding movie done by the Nike group featuring the Nike SB riders. Whatever it is, Umusu crew do check up eBay and found lots of Nike What The Dunk shoes being auctioned. Some of the sellers do claim that they are selling the originals. Hurm, original fake? So, just hold on and wait for official words from Nike.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJaIFRJsjqpQtXM9Ekzo5ObQEAcn9v2QoyPJKJngVfQ8jJsxGSYVaYk3BFU0Smtuqp7WsXqNT3AQRpCnYeRakzLvliZvrcfjSIBL6aSLdPvMdIO-WyjWylthdbFg3Zqs1XzGJZAYF7MHxm/s320/071007_10_nike_sb_team.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioZcvek4MKQtV3v4w_xCqMmT_8sJoEU6JCTiI0Nt80S756nneE4iboUv-arKzGrgitrjGFFN9J72zwFB2ktOeTTIit5Np_Nu2oEU2G7M8y3kbWuW1PNUSrAJr7LAqThfcdv0OBZCTJ4Azn/s320/071007_11_what_the_dunk_sb.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjdHSpcu1S918h7tg1FlmKIcf1tOZ0eKX0GGpxlwmCE-yOHmZvO5ExeSDxQTEqlmKMSwySxe5yOda9imYTQlB34qLcmAi4H9CxIZi07BwEyyzPjwP0vI6_TBUmBNDHnoczveyPJq-FD0y_/s320/071007_12_what_the_dunk_sb_on_ebay_are_fakes.jpg)
Till next time.
Sources:
http://www.kix-files.com
http://www.streething.com
http://www.sneakerfreaker.com
http://www.solewhat.com
http://www.interhaze.com/
http://www.footurama.com/
http://www.slamxhype.com